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Conversions: Building a Testing Culture

In his Building a Testing Culture presentation at Google Conversions 2017 in Dublin, Ireland, Stuart Frisby discussed the culture, process, and team structures needed/used at Booking.com to support thousands of optimization tests.”

Visit: lukew.com

Up next Implementing system fonts on Booking.com — A lesson learned. “Inspired by the recent work that Github and Medium have done to improve their fonts and thus the reading experience on their sites, we at Video: Building a Testing Culture Video of my presentation at last weeks Conversions@Google conference.
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